introducing pure & patina

"Dare to be different.
Successful people always stand out."

we help you stand out so you can BOOK OUT while focusing on doing what you love.

We craft bold brands & websites for photographers & creatives.

From photographers to event rental companies to hair and makeup artists, we've helped numerous creative professionals up-level their business with clear messaging and strategy and distinctive designs, so they can finally captivate the clients of their dreams.

reflects you,
clearly tells your message,
& books more dream clients. 

You need a brand and website that...

Use our workbook to dive deeper into your offerings, your messaging, and your client experience to determine what can be improved to help you start standing out and more importantly, booking out.

Stand out in a Saturated Market

download your free guide and workbook to

lead designer, creative director, & founder

In 2016, I decided to translate my expertise of visual storytelling into a now six figure business that specializes in creating one-of-a-kind brands and websites for photographers and creatives.

We are here to serve those who are less interested in trends and are more interested in authenticity. We aim to empower you to be your true self within your business and beyond.

former freelance illustrator turned brand and web designer. 

Lauren Rich—

booking for february 2022!

ways to work with us

All I have to say is...Lauren is INCREDIBLE. From the moment I inquired to the moment of my launch she went out of her way to make my experience & website perfect. She listened to every little thing I said, made everything I wanted happen & designed for me the website of my dreams. She is fast to work, quick to respond, so creative & so kind! I would work with Lauren over & over again & recommend her to everyone.

"If you're looking for a web designer, go ahead & stop now—because you found her!"

Lauren’s talent is incredible. She was born for this gift! Her vision for the arts is so unique, there is just no one like her! I have had the privilege of working with Lauren, and there is no one else that I would trust with my artistic needs. She is very professional and so understanding; her positivity just radiates.

"If you are looking for a stress free, truly artistic, and unique experience, this is your girl!"

Lauren Rich is unbelievably talented and incredible at what she does! In fact, we even have other companies in our industry wanting to collaborate with us based on how incredible the site is! People have not seen anything like it! Lauren's talent far exceeds normal...she is naturally incredible at what she does!

"I could not have asked for a better experience or a better design for my website!"

I had a small, general idea of where I wanted to go and Lauren created a beautiful brand that represents me and my business PERFECTLY! I cannot thank her enough for such a beautiful job well done. The communication, the initial intake, all of it made for a phenomenal experience. I’m so happy!!

"I’m not even sure if I could say enough good things about this experience."

First let me say I've never been happier that I've been able to let go and outsource the things I was most nervous to. Blown away that she was able to speak to a higher-end client while still truly sounding like my voice. Thank you so so much, Lauren! 

"Lauren did an incredible job—down to the tiniest details of things I don't even remember telling her." 

Customer service was excellent, as was the quality of the product—she was able to envisage and deliver exactly what I wanted, even when I wasn't able to!

"Lauren is a professional, extremely talented and one of the best I have worked with."

Lauren was incredible to work with. She helped make my dream website possible and she is so incredibly talented. I have already recommended her many times and I will continue to do so.

"100% worth the investment!!"


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